Business Insider Edition
Dubai, United Arab Emirates, May 30, 2024 – At GITEX Africa 2024 in Marrakech, Morocco, Canon Central and North Africa introduced its innovative ‘World Unseen’ campaign, a pioneering effort designed to bridge the gap between visual art and accessibility. This unique exhibition, a first for Africa, enables visually impaired individuals to engage with photography through multisensory experiences including elevated prints, audio descriptions, soundscapes, and braille.
Her Excellency Ms. Aawatif Hayar, Minister of Solidarity, Social Inclusion, and Family, inaugurated the exhibition, highlighting its role in promoting inclusivity. “Canon’s initiative challenges us to experience art from a new perspective, fostering a deeper understanding and empathy across our community,” she stated.
Canon’s booth at GITEX Africa, the continent’s premier technology event, serves as a platform to display its comprehensive ecosystem of cutting-edge consumer and business solutions. The event features Canon’s latest innovations such as the EOS R System cameras, renowned for their mirrorless technology, and advanced multicamera setups that demonstrate the capabilities of PTZ (pan-tilt-zoom) cameras in various applications from broadcasting to security.
“By showcasing our latest technologies at GITEX Africa, we aim to inspire creativity and drive technological advancement throughout the region,” said Rashad Ghani, B2C Business Unit Director at Canon Central & North Africa. Visitors have the opportunity to explore interactive zones that highlight the versatility and precision of Canon’s imaging tools, alongside a range of Canon photo printers that exemplify the brand’s commitment to quality and innovation.
Canon’s participation in GITEX Africa underscores its dedication to getting closer to its customers and enhancing the digital transformation across Africa through accessible, advanced technology.
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